Personal Brand (i.e. a human being) Research Paper

Personal nock (i.e. a human being) - Research Paper ExampleIt is for this very reason it is more difficult to administer personal crosss as compared to products or aids associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-man(prenominal) personal brand in the world (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with keen astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a very high mass popularity and many of the jumper lead brands in the world aspire to associate with brand Oprah to leverage their net brand pull. Table of table of contents Executive Summary ........................................................................................... 2 1.0 Introduction .................................................................................................... 4 2.0 SWOT Analysis of Brand Oprah .... ............................................................. 4 2.1 Strengths ..................................................................................................... 4 2.2 Weaknesses .................................................................................................. ... ........................................................................................................... 9 1.0 Introduction It is a matter of public knowledge that non only Oprah Winfrey happens to be the largest one-woman brand in the world, solely also that the leading brands in the world aspire to associate with this expire notch personal brand (Haig, 2011, p. 131). The appeal of brand Oprah is such that it has not only revolutionized and redefined the history of television, only when has indeed been successful in configuring a successful commercial empire around the attributes and mass appeal of the name Oprah (Haig, 2011, p. 131). In that context, brand Oprah is associated with a Midas touch. The mere association of a product or service with the name Oprah is just enough to puddle it a public rage. For instance a slight association of the brand Oprah with Spanx not only helped this little known under-garments brand evolve into a lead seller, but also helped it accrue a net annual turnover of ?220 million (Stylist, 2013). The mere mention of the brand Kindle at the Oprah show was enough to make people run for buying a bandage of this gadget (Stylist, 2013). The book recommendations made by Oprah Book Club are a guarantee to make a publication an international best seller in a matter of days (Stylist, 2013). Thereby, it goes without aspect that commercially speaking, brand Oprah commands an immense brand value and appeal (Haig, 2011, p. 132). However, the thing that needs to be understood is that brand Oprah commands such a successful consumer appeal owing to certain specific brand strategies, which not only make the brand Oprah soar over the social li mitations ascribed to race, ethnicity and social status, but make it a name closely associated with reliability,