Sg S Pastries And Ice Cream Marketing Essay

Sg S Pastries And Ice Cream Marketing essayIn every vexation there must be an entrepreneur. An entrepreneur is a person who under lay claims the responsibilities of rails a successful crinkle and sees to it that a profit is made.Functions of the entrepreneur in this military control includePlanning- evolution an overall business plan for the business covering Pastries and Ice-Cream, to be utilise by the intersection pointion manager. ontogeny a plan for delivery and marketing of the crossway.Organizing- Developing routines for food preparation and purchasing of supplies, to be implemented by the intersectionion manager.Evaluating performance- Continuously evaluating and monitoring all aspects of the operation, including staff performance, running costs, market response and sales revenue. The entrepreneur identifies issues and problems and takes corrective action where indicated.Use of TechnologyAt SGs Pastries and Ice-Cream, we go out use different types of technology. As we all know, technology is important and necessary to all business. Technology is the application of scientific knowledge for pragmatic purposes. At SGs Pastries and Ice-Cream, practical and effective use entrust be made of the following technologies teleph stars, computers, cash registers, refrigerators, ovens, circumspection information systems (MIS) and also fax machines.The telephone pass on be use to call special and accredited nodes and also to do promotions whenever there is a new product in stock. Computers will be used to store important information for the business. However, as dealing with computers, internet will be used to circulate the business. The cash register will be used to cash whatever is ordered by the customers, the muddy freeze will be used to preserve the ice-cream and refrigerator to keep the juices and beverages, and also to solve the ice-cream. These technologies will upraise the business by providing goods and services to supply the customers and this will chair in the business making a profit and the business being successful.Potential for Growthhither at SGs pastries and Ice-Cream, we will examine to expand the business internally and externally. Since growth is important to every business, SGs Pastries and Ice-Cream will seek to expand the business internally by employing more gainers which will name more goods and better services and this will result in increasing profit.Externally means outside and may be referred to the branches of the business. It is the growth of the companied by an outgrowth of land, labour, swells and enterprise. Externally, SGs Pastries and Ice-Cream will open another(prenominal) branches in other parishes and towns and will also invest in ice-cream trucks to go around and sell ice-cream.Justification of LocationSGs Pastries and Ice-Cream will be located on Kings Plaza in the Centre of Negril Town. This town is very popular and well developed. Negril Town is also well populated and beca use of this the business will be well supported and this will result in the business being prosperous. at that place will be no problems accessing bleak significants because there is a wide range of supermarkets and wholesales to supply the business with raw materials. Transporting the raw material will be easy because taxi and trucks will be speedy and waiting to transport the raw materials to the business to be processed. There is also a demand for the products in Negril and opening this business will lead customers and buyers to support the business. There be also several work stations there so when its lunch time, people will just run over to overtake an ice-cream and a snack. alternative of Appropriate LabourThe type of labour that will be used at SGs Pastries and Ice-Cream are the Skilled Labour and Unskilled Labour. These labours are necessary because the workers will desire to know how to flow the different machines. These labours were also chosen because they are th e around suitable labour and it will enable and enhance prompt and efficient service to receive our customers.To carry out the job in the business, there will be two cashiers who will be responsible for cashing what the customer wants to purchase and four chefs who will reap the delicious pastries and snacks which will enlighten taste buds. There will be two waitresses to take orders from the customer and sever them what we have to offer in our comfortable, relaxing and entertaining spots in our business and most important there will be a security guard who will protect some(prenominal) the workers and customers from harm and danger. He will do, the best of this ability, to see to it whoever is inside the business is safe. Last but not least there will be a janitor who will be responsible for sanitizing the different split of the business before, during and after each task. She will see to it that the business will be kept honest at all times which will attract customers and will result in them repeatedly visit the business to support.The professionals will handle all the finance and the office work and the unskilled workers will take care of the packaging and cleaning while the skilled workers will be operating the machines. This will sacrifice to the profitability of the business.Source of Fixed and Working CapitalFixed Capital refers the as fixates of the business. These have a ache life and will be used up in the business for the production of goods and for the creation of advertise wealth. Some of these are Machines, premises and vehicles. This capital will be financed by a loan from Jamaica subject (JN) and it will be paid back by a payment plan which will be paid monthly at a 10% rate.On the other hand, there is working capital, which buns be defined as the short term assets which are turned over fairly during the seam of the business. They include cash, stocks and other items required for the day-to-day operation of the business. These may be obtained from the personal saving, the bank, supermarket and wholesale. The working capital is also used for paying expenses and workers.Type of ProductionSGs Pastries and Ice-Cream will be engaged in indirect production. This involves taking raw material and converting them into finished or semi-finished goods. This production to SGs Pastries and Ice-Cream we will be using raw materials such as milk powder, condensed milk, evaporated milk and colouring will be converted into a product Ice-Cream and Pastries.Levels of ProductionSGs Pastries and Ice-Cream operates within the domestic level of production. This level is best defined as everything produced locally in the home country. This level is necessary because it does not involve any foreign countries but does involve gentleman and natural resources which are both employed. Pastries and Ice-Cream will also be providing for persons in the company in Negril and communities that are nearby. choice Control MeasuresQuality contr ol measures refer to the way in which a company ensures that the product meets the standardised of the government regulations. It is also the way in which a country ensures that the product meet the standard the firm has set.The businesss policy is, clean up before during and after. Firstly, we make sure that our workers have their food handlers permit. Secondly, we set in place a schedule to outline the different tasks to be through on a daily basis for e.g. wiping the floor and wiping the tables etc.We also promote our policy by ensuring that the person sacramental manduction the ice cream uses a glove to avoid contamination of it. We also will ensure that the ice-cream is kept in the refrigerator for preservation. However, the ingredients that will be used to produce the goods are of high quality to satisfy our customers.The brand names, information on the product such as nutrition facts, directions and ingredients will show that the product does not have any fault. This will e nable the business to gain more profit.Personnels from the Bureau of commonplace will also come to do sample testing on the products that are made in the establishment.LinkagesLinkage is when one industry emerges from the situation in producing a product which another industry depends on thus to carry out their own activities. Here this will be depicted because we will succeed other business with ice-cream and other pastries.At SGs Pastries and Ice-Cream, we intend to use the forward linkage. SGs Pastries and Ice-Cream will brook other small businesses with the best tasting ice-cream and pastries. We will provide businesses such as snack shops, small ice-cream shops, community shops and school tuck shop with ice-cream. Supplying other smaller businesses will generate more income in which SGs Pastries and Ice-Cream will not only sell consumers but also have a fixed kitchen stove of common like business owners to supply with the best ice-cream.Government RegulationsThe business ha s to follow rules and regulation. Tax is one of the most important aspects relating to the government. However, like everyone and every business, tax must be paid. It will impact on the business positively because tax aids in developing the economy in term of attachment roads and building homes for the homeless etc and it also fund the prisoners by providing them with food. So when the business gives up what is collect to the government, a positive action will be displayed by the business and the businesss taxes will help with the growing of the country. However, paying taxes prevent you from being in problems with the government.We at SGs Pastries and Ice-cream will make sure that all the slobber is been properly disposed. We will also ensure that the workers adhere to the health and safety regulations and all of our workers have a valid food handlers permit which is issued through clinics.Ethical IssuesEthical issues can be defined as the rights within the scope of a law. Howe ver, ethical issues are very important as it relates to the business world. Here both the boss and workers will ensure that the environment or surrounding of the business will be kept clean at all times. Therefore if an inspector should come to the business, the business will be clean and tidy and that will result in the inspector complimenting the business and he/she will make recommendations. And they may make a suggestion and come back to see if what was suggested was taken into action and was done properly. If the business is kept clean this will enhance the efficiency of the workers. As a result, more customers will be attracted.However, at SGs Pastries and Ice-cream will do back ground checks on our suppliers to ensure that the raw material we buy are coming from legal sources. We will also ensure that the raw materials we use to produce our products are of a good quality.Proposed Business Plan forSGs Pastries Ice-CreamProduction AspectAims of BusinessAt SGs Pastries Ice-Cre am, we provide fresh and quality Pastries and Ice-Cream at an affordable cost with exceptional customer service to meet the customers need and wants.Table of ContentTitle PageAims of BusinessDescription of BusinessJustification of LocationSelection of Appropriate LabourSources of Fixed Working CapitalRoles of the EntrepreneurType of ProductionLevels of ProductionQuality Control MeasuresUse of TechnologyLinkagePotential for GrowthGovernment RegulationsEthical Issue