Sg S Pastries And Ice Cream Marketing Essay

Sg S Pastries And Ice Cream Marketing essayIn every vexation there must be an entrepreneur. An entrepreneur is a person who under lay claims the responsibilities of rails a successful crinkle and sees to it that a profit is made.Functions of the entrepreneur in this military control includePlanning- evolution an overall business plan for the business covering Pastries and Ice-Cream, to be utilise by the intersection pointion manager. ontogeny a plan for delivery and marketing of the crossway.Organizing- Developing routines for food preparation and purchasing of supplies, to be implemented by the intersectionion manager.Evaluating performance- Continuously evaluating and monitoring all aspects of the operation, including staff performance, running costs, market response and sales revenue. The entrepreneur identifies issues and problems and takes corrective action where indicated.Use of TechnologyAt SGs Pastries and Ice-Cream, we go out use different types of technology. As we all know, technology is important and necessary to all business. Technology is the application of scientific knowledge for pragmatic purposes. At SGs Pastries and Ice-Cream, practical and effective use entrust be made of the following technologies teleph stars, computers, cash registers, refrigerators, ovens, circumspection information systems (MIS) and also fax machines.The telephone pass on be use to call special and accredited nodes and also to do promotions whenever there is a new product in stock. Computers will be used to store important information for the business. However, as dealing with computers, internet will be used to circulate the business. The cash register will be used to cash whatever is ordered by the customers, the muddy freeze will be used to preserve the ice-cream and refrigerator to keep the juices and beverages, and also to solve the ice-cream. These technologies will upraise the business by providing goods and services to supply the customers and this will chair in the business making a profit and the business being successful.Potential for Growthhither at SGs pastries and Ice-Cream, we will examine to expand the business internally and externally. Since growth is important to every business, SGs Pastries and Ice-Cream will seek to expand the business internally by employing more gainers which will name more goods and better services and this will result in increasing profit.Externally means outside and may be referred to the branches of the business. It is the growth of the companied by an outgrowth of land, labour, swells and enterprise. Externally, SGs Pastries and Ice-Cream will open another(prenominal) branches in other parishes and towns and will also invest in ice-cream trucks to go around and sell ice-cream.Justification of LocationSGs Pastries and Ice-Cream will be located on Kings Plaza in the Centre of Negril Town. This town is very popular and well developed. Negril Town is also well populated and beca use of this the business will be well supported and this will result in the business being prosperous. at that place will be no problems accessing bleak significants because there is a wide range of supermarkets and wholesales to supply the business with raw materials. Transporting the raw material will be easy because taxi and trucks will be speedy and waiting to transport the raw materials to the business to be processed. There is also a demand for the products in Negril and opening this business will lead customers and buyers to support the business. There be also several work stations there so when its lunch time, people will just run over to overtake an ice-cream and a snack. alternative of Appropriate LabourThe type of labour that will be used at SGs Pastries and Ice-Cream are the Skilled Labour and Unskilled Labour. These labours are necessary because the workers will desire to know how to flow the different machines. These labours were also chosen because they are th e around suitable labour and it will enable and enhance prompt and efficient service to receive our customers.To carry out the job in the business, there will be two cashiers who will be responsible for cashing what the customer wants to purchase and four chefs who will reap the delicious pastries and snacks which will enlighten taste buds. There will be two waitresses to take orders from the customer and sever them what we have to offer in our comfortable, relaxing and entertaining spots in our business and most important there will be a security guard who will protect some(prenominal) the workers and customers from harm and danger. He will do, the best of this ability, to see to it whoever is inside the business is safe. Last but not least there will be a janitor who will be responsible for sanitizing the different split of the business before, during and after each task. She will see to it that the business will be kept honest at all times which will attract customers and will result in them repeatedly visit the business to support.The professionals will handle all the finance and the office work and the unskilled workers will take care of the packaging and cleaning while the skilled workers will be operating the machines. This will sacrifice to the profitability of the business.Source of Fixed and Working CapitalFixed Capital refers the as fixates of the business. These have a ache life and will be used up in the business for the production of goods and for the creation of advertise wealth. Some of these are Machines, premises and vehicles. This capital will be financed by a loan from Jamaica subject (JN) and it will be paid back by a payment plan which will be paid monthly at a 10% rate.On the other hand, there is working capital, which buns be defined as the short term assets which are turned over fairly during the seam of the business. They include cash, stocks and other items required for the day-to-day operation of the business. These may be obtained from the personal saving, the bank, supermarket and wholesale. The working capital is also used for paying expenses and workers.Type of ProductionSGs Pastries and Ice-Cream will be engaged in indirect production. This involves taking raw material and converting them into finished or semi-finished goods. This production to SGs Pastries and Ice-Cream we will be using raw materials such as milk powder, condensed milk, evaporated milk and colouring will be converted into a product Ice-Cream and Pastries.Levels of ProductionSGs Pastries and Ice-Cream operates within the domestic level of production. This level is best defined as everything produced locally in the home country. This level is necessary because it does not involve any foreign countries but does involve gentleman and natural resources which are both employed. Pastries and Ice-Cream will also be providing for persons in the company in Negril and communities that are nearby. choice Control MeasuresQuality contr ol measures refer to the way in which a company ensures that the product meets the standardised of the government regulations. It is also the way in which a country ensures that the product meet the standard the firm has set.The businesss policy is, clean up before during and after. Firstly, we make sure that our workers have their food handlers permit. Secondly, we set in place a schedule to outline the different tasks to be through on a daily basis for e.g. wiping the floor and wiping the tables etc.We also promote our policy by ensuring that the person sacramental manduction the ice cream uses a glove to avoid contamination of it. We also will ensure that the ice-cream is kept in the refrigerator for preservation. However, the ingredients that will be used to produce the goods are of high quality to satisfy our customers.The brand names, information on the product such as nutrition facts, directions and ingredients will show that the product does not have any fault. This will e nable the business to gain more profit.Personnels from the Bureau of commonplace will also come to do sample testing on the products that are made in the establishment.LinkagesLinkage is when one industry emerges from the situation in producing a product which another industry depends on thus to carry out their own activities. Here this will be depicted because we will succeed other business with ice-cream and other pastries.At SGs Pastries and Ice-Cream, we intend to use the forward linkage. SGs Pastries and Ice-Cream will brook other small businesses with the best tasting ice-cream and pastries. We will provide businesses such as snack shops, small ice-cream shops, community shops and school tuck shop with ice-cream. Supplying other smaller businesses will generate more income in which SGs Pastries and Ice-Cream will not only sell consumers but also have a fixed kitchen stove of common like business owners to supply with the best ice-cream.Government RegulationsThe business ha s to follow rules and regulation. Tax is one of the most important aspects relating to the government. However, like everyone and every business, tax must be paid. It will impact on the business positively because tax aids in developing the economy in term of attachment roads and building homes for the homeless etc and it also fund the prisoners by providing them with food. So when the business gives up what is collect to the government, a positive action will be displayed by the business and the businesss taxes will help with the growing of the country. However, paying taxes prevent you from being in problems with the government.We at SGs Pastries and Ice-cream will make sure that all the slobber is been properly disposed. We will also ensure that the workers adhere to the health and safety regulations and all of our workers have a valid food handlers permit which is issued through clinics.Ethical IssuesEthical issues can be defined as the rights within the scope of a law. Howe ver, ethical issues are very important as it relates to the business world. Here both the boss and workers will ensure that the environment or surrounding of the business will be kept clean at all times. Therefore if an inspector should come to the business, the business will be clean and tidy and that will result in the inspector complimenting the business and he/she will make recommendations. And they may make a suggestion and come back to see if what was suggested was taken into action and was done properly. If the business is kept clean this will enhance the efficiency of the workers. As a result, more customers will be attracted.However, at SGs Pastries and Ice-cream will do back ground checks on our suppliers to ensure that the raw material we buy are coming from legal sources. We will also ensure that the raw materials we use to produce our products are of a good quality.Proposed Business Plan forSGs Pastries Ice-CreamProduction AspectAims of BusinessAt SGs Pastries Ice-Cre am, we provide fresh and quality Pastries and Ice-Cream at an affordable cost with exceptional customer service to meet the customers need and wants.Table of ContentTitle PageAims of BusinessDescription of BusinessJustification of LocationSelection of Appropriate LabourSources of Fixed Working CapitalRoles of the EntrepreneurType of ProductionLevels of ProductionQuality Control MeasuresUse of TechnologyLinkagePotential for GrowthGovernment RegulationsEthical Issue

The Areas Of Ecommerce Information Technology Essay

The Areas Of Ecommerce knowledge Technology EssayEcommerce is frequently thought scarcely buying and marketing through Internet people immediately think of consumer retail purchases from online companies lots(prenominal) as Amazon. unless e-commerce involves much more than electronic al integrityy mediated pecuniary transactions between organizations and customers. E-commerce must be c areful as all electronically mediated transactions between an organization and any ternion party it deals with. By this description, non-financial transactions such(prenominal)(prenominal) as consumer requests for additional data would in like manner be careful to be part of e-commerce (Chaffey, 2002).E-commerce is the swap of randomness across electronic networks, at any phase in the issue chain, whether inside an organization, between aires, between jobes and customers, or between the civic and private sector, whether paid or unpaid (Cabinet Office, 1999).Ecommerce is any channel ac tivity that involves the translation of information through internet. Electronic commerce is exchanging crease information, of importtaining none relations and conducting blood transactions by means of internet and networks (Zwass, 2012).AREAS OF ECOMMERCEEcommerce is the broad term. Today, e-commerce isnt just reserved for big companies but appealing much anyone can maintain involved in this (Affilorama, n.d.). It has covered miscellaneous sectors including health, education tourism etc. just nearly of the main areas where the ecommerce has penetrated are listed bellowsIn Education as e-learningIn Health as TelemedicineIn Travel and tourism Online Hotel Reservation, Managing trips and vacations.In entertainment Online movie database, online games, betting web sites etc.In Service relate areas E-brokers, E-ticketing etcIn Financial sector as E-banking.Beside the above given main areas it also has its impact on various sectors such as E-publishing, Online Auction, Onli ne advertising etc.TYPES OF ECOMMERCEEcommerce can be divided into various categories in name of their properties and type of transaction they perform. Various types of E-commerce are described belowB2B E-commerceGenerally, lineage to business ecommerce is an ecommerce activity performed between the two Business organizations. Here one business collaborate with business partners in real-time and put trouble of all their processes online from supply chain and purchasing to manufacturing and intersection development (Btobb2b. 2010.).B2C E-commerceAn acronym for business to customer or Business to consumer, a type where a business sells their products and services to the customer directly (Maybray, n.d.). This type of ecommerce is applicable to that business unswerving who tends to sell their product on internet. Some forms of this type of ecommerce are e-banking, e-ticketing etc. example Amazon.M-commerceM-commerce referred as mobile commerce is the use of mobiles to perform the business activities. It eventually is B2C commerce but not performed in your PCs or MAC. capableness OF DIFFERENT PRODUCTS IN ECOMMERCESome types of products may be more adapted to ecommerce where as some of them may be capable for the offline market. If we look the trends of some success full ecommerce website like EBay and Amazon, we can find that the digital products such as movies, music, software, games are more sold in this platform. Beside that the products like information processing system hardware, spares part of automobiles are also sold.But the products which have less value-to-weight, or the product that have smell, taste, and touch components and products that need trail fitting and where coloration integrity are more essential are less suitable for the ecommerce platform (Ecommerce.insightin, 2004).SCOPE OF ECOMMERCE IN RETAIL SECTORIn January 2011 alone, customers in the UK spent more than 5 billion shopping online, a origin of 1 billion on the previous year. With this sharp increase, retailers are dropping over themselves to spruce up their web presence and the e-commerce services they put surface (Retailchoice, 2011).This growth of ecommerce means that at that place is a great scope of ecommerce in the retail industry. Referring to the gain acquired by various online competitors, the business firms following the traditional way are also attracted toward the ecommerce platform. This creates huge competition in the online market.STRATEGIES TO take a leak ECOMMERCE WEBSITEThere is no doubt in the growing importance of ecommerce website for the retailers. But only creating the website is not sufficient for the business run your business successfully s. Hence for the successful ecommerce business the merchants have to think about various factors that may effects their business. Some main factors to be considered to run business successfully are discussed below.Choice of suitable products.Products are the main part of the ecommerce websi te. Before creating the website you should make sure that what types of product you are going to commingle in your website. Digital products such as DVDS, Software are more suitable. Similarly, branded an item that doesnt need to be tasted or checked such as branded chocolates, cosmetic item etc. are also suitable. But the product that should be sold within short raze in time and that have a lot smell are not suitable to the ecommerce website. Example bread, milk etc. vegetables are also not that much suitable for it.An Easy to use shopping cart.The other main things to be considered is the easy to use user interface. Better is the user interface, more costumier are attracted to your platform. Use of more graphics than text is encouraged.Better and situate payment system.Payment and guarantor is the main thing that a business firm should consider while establishing the ecommerce. There are various picks uncommitted such as PayPal, Alert pay, Payoneer etc. But among them Pay Pal is the high hat option as it is highly recognized, secured and fast. Its alternative may be Alert pay. straightaway actors lineDelivery of goods to the costumer at a given catch of time is one factor that affect the consumer behavior to online shopping. Faster the delivery is of the business, costumers are attracted towards your business.Regular update of your website.Costumers are attracted towards the pertly items and products daily. The use of equivalent product for a long period of time may intensify the interpretation of customer towards your site. So, updating of daily new products is important for the business to be successful.Offers and SchemeOffers and Scheme is the best way to attract your costumer towards your business. Providing various types of scheme and offers during the various festivals and occasions is a plus point for the business organization. Certain percentages of discounts on your products are some examples for it.Disadvantages of Ecommerce.SecurityS ecurity ride outs to be a trouble for online businesses. Consumers have to sense confident about the honesty of the payment process before they entrust to the purchase.System and data truthData security and the fact of the system that handles the data are serious concerns. Computer viruses are out of control, with new viruses discovered each day (GoArticles, 2012). Viruses can cause unnecessary stoppage, backups of file and data, data stock problems, and other laboriousies and danger of hackers trying to access files and corrupting records adds more twinge to a earlier complex operation.System ScalabilityA business develops an synergetic boundary with consumers by the use of a website. Finally, statistical analysis verifies whether visitors to the site are recurring customers or not. If the company expects 2 to 6 one million million million shows up, website performance is bound to incident degradation, delay, and ultimately loss of consumers visits (Scribd, 2009).To stop suc h problems from occurring, a website must be scalable, or upgradable on a unfaltering routine.E-commerce is not freeTill now, achievement stories in e-commerce have implemented large business with profound pockets and good financial sustain. According to Manjeetss (n.d.), tiny retailers that go head-to-head with e-commerce giants are fighting losing combat. Since in the brick-and-mortar situation, they just cannot involvement on price or product offering. Brand trustworthiness is related to issues like this, which is thought to be less significant for online firms. Brands are predicted to move search costs, maintain and create trust, and correspond quality. A search locomotive can come up with the best music deals, for example, yet customers continue to flock to trusted entities such as HMV (Sites.google, 2011).Customer Search is not efficient or Cost-effectiveOn the surface, the e-marketplace seems to be a best market, where international sellers and buyers share and trade wit hout intermediaries. However, a closer look signifies that new types of intermediaries are necessary to e-commerce. They include electronic malls that assurance authenticity of transactions. all told these intermediaries add to transaction fees (Dart, 2001).Consumer Relations ProblemsNot a lot of businesses visualize that even e-business cannot live on over the long term exclusive of faithful consumers.Products populace wont buy onlineImagine a website called article of furniture.com or living.com, where venture capitalists are investing millions in selling home furnishings online. In the case of a sofa set, consumer would want to sit on it, sense the texture of the fabric etc. next to the sofa test online furniture stores face a costly come again which makes the product difficult to sell through online (Carolinachair, 2001).Corporate susceptibilityThe ease of use of product details, catalogs, and other information about a business through its website makes it compromising to a ccess by the rivalry. The plan of extracting business intellect from the website is called web shut in (Ap-institute, n.d.).High danger of Internet Start-upMany stories unfolded in 1999 about successful executives in established firms leaving for Internet start-ups, only to find out that their get-rich dream with a dot.com was just that a dream (Albany, 2001).Conclusion judgement the strategy of e-commerce has became essential while implementing or before implementing e-commerce in industry. appeal articles, evidences, performing research is the best way to raise ones business. Along with advantages there come disvantages also. So it is very important to develop strategy solutions to catch the risk arise from implementation of e-commerce.